CRE Summer Survival

10 Best Practices During the Slow Summer Sales Season

1) Keep the Momentum Going! Do more site visits. Make more calls. Send more emails. The time you put in now may not pay off right away but you’ll be heading into football season with a solid pipeline.

2) Database Housekeeping. Go through your contact lists to see where there may be some hidden opportunities to develop new business and Create call lists.

3) Connect with Clients. Reach out to clients to catch up and see how their summer is going (i.e. – are they going anywhere special this summer). Give them a call… send them a handwritten card… Connect on a personal non-business level.

4) Go to Summer School – Improve Yourself. Read, attend classes, learn new subjects, improve skills, refresh topics you already know…. exercise both your body and mind!

5) Update all of Your Social Media. Make sure all of your information is up-to-date, accurate and compelling. Institute a plan to ramp up your social media efforts.

6) Summer Blogging. Think of creative ways to incorporate summer themes into your online marketing content to keep readers engaged… “grilling tips”, “summer salad recipes”, “instructions on fish cleaning”, “explain how to crack a lobster”, “best local boating trips”, “golf course review”, “wine trails”, “craft brewery visits”, “beach fun” etc.

7) Tax Prep. Take this time to get all of your tax information on track for the year.

8) Volunteer. Spend time giving back to those who are less fortunate then yourself, it’s also one of the best opportunities for networking & self branding!

9) Review Your Annual Business Plan. Are you on track to achieve your goals? How will you attack the rest of the year? Do you need to update your goals and your plan to achieve them?

10) Re-Charge and Relax. Take one or more well deserved vacations so you are fresh and ready for Fall Time Action!

Palms

Why Millennials Make Great Commercial Real Estate Agents

In with the new boom, out with the old boom. The American workforce now has more Millennials than baby boomers. Generationally, these 20-and-30-somethings grew up during the initial tech boom and social media explosion. Their unique experience means millennials can build bridges between the old ways of accomplishing deals and the modern workflow. Millennials bring more than an ability to work a rolodex and navigate social media to the workforce. Particularly in commercial real estate, the millennial generation’s overarching attitude and love for tech equip them for success.

Millennials Embrace Technology

Having wet their toes fording the Oregon Trail, practiced social networking on AOL Instant Messenger, and remembering when Facebook was only for college kids, millennials jump on experimenting with and adopting emerging tech trends. After all, this is the generation that moved from disc players to iPods, landlines to flip cell phones to the first Blackberry. Now that the CRE industry is catching up in terms of technological innovation, Millennials are on the forefront of the Internet of Things and Software-as-a-Service (SaaS) adoption. Millennials welcome the tools that make working in CRE easier: customer relationship management solutions, automated marketing tools, and video tours. Thanks to this generation’s willingness to try new tools, the CRE industry is seeing more listings with virtual reality tours, more content marketing on new developments, and the re-invention of retail spaces.

Efficiency is King

The reason why millennials jump on new tech developments corresponds to the generational love of efficiency. Why waste time calling brokers for details when a simple text will suffice? Don’t mistake efficiency for laziness. Millennials make the personal contacts that close CRE deals, but instead of relying just on a contact database, they are more willing to work the Internet. Using their social networks, millennials have a broad reach to leverage to their advantage. They don’t want to waste their time–or their clients–looking at properties that are not the right fit. For clients that like to be in the know, millennial CRE agents use technology to keep clients in the loop via text, email, and phone. The millennial generation’s positive outlook and enthusiasm, combined with an attention to detail, make this group ideal CRE agents and brokers.

Millennials Like Data

Numbers and data don’t scare away millennials. Rather, they’re interested in using the numbers to their advantage. How can they improve their processes? How much more efficient will this SaaS make them? Just look at new startups disrupting the CRE industry: many are data-based providers with a focus on using numbers to reduce inefficient workflows. The CRE industry relies on hard data to everything from justifying a leasing price to reducing time spent on rent rolls. In embracing these data tools, millennial CRE agents produce better results for their clients.

No Millennial is an Island

Millennials value collaboration. In the CRE industry, the ability to work with numerous partners to close a deal is essential. Commercial property deals take time to negotiate, whether leasing, buying, or selling. Millennials are willing to do whatever they can to satisfy their clients and sign the dotted line.

We’re Hiring!

Think you have what it takes to be a Commercial Real Estate Agent? Send your resume to info@naielite.com